A Peaceful Perspective... August 9, 2010

August 9, 2010, Volume 2, Number 32 Online at http://anisa.org.za/

Anabaptism is a biblical, Christian-faith movement that embraces the life, teachings, and witness of Jesus Christ and strives to embody these as normative in the everyday Christian walk.

Column: Brand Christian

I recall being surprised one day towards the end of my tenure at the University of Cape Town when I was told by some bureaucrat in the administration that one of my proposals for the Graduate School in Humanities did not fit the UCT brand! That was the first time I had heard the word used at UCT. But evidently according to the PRO people at the university there was a new policy that required everything that was done should reflect its image or brand. It all had to do with the way in which the university was meant to be perceived in public which was important for marketing the university to prospective students and donors. Branding is partly a new way of talking about advertising, but it is more all-embracing because everything from logo and stationary to the actual product itself is meant to be coordinated…. The brand name “Christian” was first given to the followers of Jesus in Antioch. So to begin with it was not a name that they claimed for themselves, but a nickname given to them because they were identified with Jesus of Nazareth who they claimed was the Messiah or Christ. But the name Christian stuck and the followers of Jesus have lived with it ever since even though they have debated about who is truly a Christian and who is not. But the Christian brand name is important because it has to do with how we represent Jesus in the world around us. more >>
Source: ANiSA News